Channel Marketing: Difference between Multi Channel Marketing and Personalized Multi Channel Marketing!

If your sole aim is remaining on the top of consumer's mind, you can use multi channel marketing to do so. However, if you want enquiries converted into sales it is necessary to use more effective method of multi channel marketing, and that is the personalized multi channel marketing.

During several studies carried out regarding methods of marketing most preferred by customers, it was the personalized channel marketing methods that were the most effective. People tend to go in for buying the product if the marketing campaign was aimed at their needs and requirements. What is personalized multi channel marketing? Is it any different from that of simple multi channel marketing?

Personalized multi channel marketing is creating marketing channels after studying requirements of the potential customer. This marketing channel is created especially for the potential customer. When a customer is presented with a deal which is profitable and beneficial for him, it is obvious that he would show interest and try to buy the product.

Personalized multi channel marketing does not involve simply using the name in the email, instead it requires meticulous study by the organization regarding needs of each customer. Organization or brand name creating personalized marketing channel requires collecting data ranging from income, hobbies to marital status, also information should be collected regarding profession, and this would further help the organization to ascertain the needs of potential customers.

Example: A person earning $40000 per annum, at a clerical position would not be interested in high end electronic goods; instead he would be interested in an offer which gives him the simple yet latest product and something that would save him a bit of money with longer service.

In another example, a person earning $40000 would surely be interested in high end electronic goods like a printer cum scanner or a laser printer if this person is working in the field of electronic media publishing. As you can see above the income is the same yet, since the profession is different both individuals will be on the lookout for a completely different package from your organization.

When an organization is successful in ascertaining proper requirements of an individual and makes an irresistible offer, it is obvious that the sales would increase by almost 20-25%, and the brand name would earn both respect and a dedicated customer. Personalized multi channel marketing is beneficial for the customer because of tailor made deals you could end up getting; however, it is also beneficial for the organization because sales are inevitable once proper channel marketing has been done. Personalized channel marketing is a sure way of increasing sales; however your organization does have to go through the process of data collection and utilization for the purpose of making offers to potential customers. Personalized channel marketing should be a part of multi channel marketing. Other channels help attract customers whereas those interested will enroll with the website for future offers and information about products.

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